COMMERCIAL GROWTH
Growing your audience, customer base, landing new deals, expanding into new sectors. All organisations have growth objectives. Who ever heard of a target staying the same year on year? So, with this relentless drive for growth, our approach isn't about throwing mud at the wall and seeing what sticks, it's about a carefully curated, value-based marketing strategy that delivers the growth you're looking for.
Sounds great! How do you do that? Here's our 3 stage approach...
1. Discovery
Landscape and Direction
Our focus here is to be crystal clear about your intent: the kind of growth you want and the impact it'll have on your business. Alignment is important, there are often different perspectives that need to be taken into account.
There are clear goals and measures coming from Discovery. What gets measured gets done after all!
Quality Connections
We connect you to your ideal customer in a way that serves your intent, for example enabling you to research your new product or service.
We utilise our global Doing Well Doing Good community to facilitate meaningful introductions that build trusted connections, delivering measurable value and growth.
2. Building an Audience
3. Making New Friends
Curated Events
We often run select events to support an organisation's growth agenda. These events are all about widening your reach and making new friends.
The attendance at these events is by invitation only and they are positioned to speak to those who are buyers of your service or product.
We design and facilitate the events. They are not an en masse pitching opportunity, rather they are all about building connections with a wider audience.
It's growth, but not as we know it...
We use collaborative teams to support growth in all its forms. These teams are diverse and powerful, uniquely formed for each growth journey, drawn from the Club membership and beyond.
We curate this process for you, understanding what you want to be different and assembling the right blend of people to support you in doing well.